1. Log into your Practice Panda account at https://portal.practicepanda.com
2. In the left menu of your Practice Panda account, expand "Settings" and click "Email Reporting"
3. Here, you will see the report for all of your email campaigns (even the ones that still haven't sent out yet).
Email Campaign Column / Term Definitions
The definitions are as follows for the terms outlined in the red box, from left to right:
Send Date - the date/time the campaign was sent out (or will be sent out if it is a time in the future).
Subject - what was sent out
Recipients - number of people who received the email, meaning that it made it to their email
Opened - number of email addresses that opened the message campaign
Clicked - number of email addresses that clicked on something in the message campaign
Bounced - number of emails that could not be delivered successfully to recipients
Unsub - number of emails that unsubscribed this time on this campaign
Filtered - number of email addresses that exist in your list(s) but are automatically filtered out of campaigns for various reasons during campaign preprocessing. For a more in depth explanation of what causes an email to be filtered out, please click the following button:
View - view the message that sent/will go out and get a webpage preview of what it will look like
Action - if the campaign has been sent, you can click the graph icon to look at a graph of the open rate. If the campaign has not been sent out yet, you can delete it so it doesn't go out by clicking the trashcan icon (this cannot be undone so make sure you want to delete it).
Diving deeper into the campaign report
4. You can click on the numbers for each category (Recipients, Opened, Clicked, Bounced, Unsub, and Filtered) to dive deeper into which email addresses received, opened, bounced, etc., for each of your messages.
For example, it looks like 1 email address opened the message in the screenshot below. If we click on that number, we can see what email addressed opened the message.
5. We can click on that number in the row next to the campaign under the opened column and it will bring up the following screen:
It looks like someone with a @tenenz.com email has opened the. message 3 times. If clients open/click on content a lot, it likely means they are interested in the material!
Download your campaign reporting data
To download a copy of your campaign overview, click the "Download campaign overview" button at the bottom of your Email Campaign Reporting page.
View list of emails that unsubscribed to your content
To view all the email addresses that unsubscribed to your emails, you can click the "View all Unsubscribed Addresses" at the bottom of your Email Campaign Reporting page.
Need further assistance?
For further assistance, please send us a ticket by clicking the following button:
Or, you can reach out to us directly at support@practicepanda.com